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Lead generation

Capture and follow up leads

Systems that capture, score and follow up leads around the clock. Your team spends its time on the most likely buyers.

Auto / Lead CaptureLead / Scoring24/7 / Nurturing

  • Google Ads

    Intent-based captures

  • Social Media

    Audience targeting

  • Email Campaigns

    Nurture sequences

  • Landing pages

    Built for mobile

TL;DR

Behavioral lead scoring, multi-channel nurture sequences (email, SMS, voice), and LinkedIn / Google Ads pipelines connected to your CRM. Sales teams see score-ranked leads daily, so reps work the most likely buyers first.

  • Connected to your CRM

    Capture forms and nurture workflows connected to your CRM

  • Lead capture

    Lead collection from forms, ads, chat and calls

  • Adjusted from data

    Targeting and ad spend adjusted as lead data comes in

Scope

Capture, scoring and follow-up

The pieces are built to work together, from first form to booked call.

B2B Lead Generation

Targeting business prospects that fit your offer

  • Lead quality: Scored
  • Conversion: Tracked
  • Deal size: Recorded

Local Lead Gen

Lead generation for a local service area

  • Local reach: By area
  • Response rate: Measured
  • Cost per lead: Tracked

Lead Nurturing

Automated systems to convert leads into customers

  • Engagement: Measured
  • Follow-ups: Automated
  • Close rate: Tracked

Marketing Automation

Automated capture and follow-up that keeps leads flowing

  • Workflows: Rule-based
  • Lead flow: 24/7
  • First reply: Automatic
Tools

Technology stack

HubSpot, Salesforce, Zapier and Twilio, connected through their APIs.

High Level

All-in-one marketing and CRM platform

  • Marketing Automation
  • Lead Tracking
  • SMS/Email Marketing
  • Pipeline Management

Bitrix24

Business management platform

  • CRM & Sales
  • Project Management
  • Communication Tools
  • Marketing Automation

HubSpot

Marketing automation & CRM

  • Lead Management
  • Email Marketing
  • Analytics
  • Sales Pipeline

Analytics Suite

Analytics and reporting

  • Performance Tracking
  • ROI Analysis
  • Custom Reports
  • Data Visualization

What to expect

Day 1

System setup, automation configuration, and initial campaign setup

  • Lead capture forms setup
  • CRM integration
  • Automation workflows
  • Campaign configuration

Days 2-7

Campaign launch, tracking implementation, initial data collection

  • Campaign activation
  • Analytics setup
  • Lead tracking
  • Initial optimization

Days 7-14

First leads start coming in, initial optimization based on data

  • Lead qualification
  • Score refinement
  • Process optimization
  • Performance analysis

Days 15-30

Campaign refinement, audience targeting optimization

  • Targeting improvement
  • Conversion optimization
  • Funnel refinement
  • ROI analysis

Days 30-60

Full optimization, scaling successful campaigns, advanced automation

  • Campaign scaling
  • Advanced automation
  • Performance optimization
  • Growth strategies

Timelines vary based on industry and ad spend. We'll give you specific projections during discovery.

FAQ

Frequently asked questions

Common questions about lead quality, nurture platforms and B2B campaigns.

What's the difference between lead generation and lead nurturing?

Lead generation captures new prospects through ads, content, and landing pages. Lead nurturing converts those prospects into customers through automated email sequences, SMS follow-ups, and personalized content. We do both, and they work best together.

How do you automate lead nurturing without being spammy?

We send messages based on what a lead did: what they downloaded, which pages they visited and how they answered earlier emails. People get fewer, more relevant messages.

What lead nurturing platforms do you work with?

Mostly GoHighLevel, which covers email, SMS, calls and automation. We also use ActiveCampaign, HubSpot and Mailchimp when they fit your existing tools. Each connects to your CRM so sales sees the same history.

How do you measure lead quality versus quantity?

We implement lead scoring based on demographic fit and engagement behavior. A lead that visits your pricing page three times scores higher than one who only downloaded a PDF. Your sales team sees score-ranked leads so they focus on the most likely buyers first.

Can you help with B2B lead generation for South Florida businesses?

Yes. For B2B companies we use LinkedIn outreach, content written for your industry, targeted Google Ads, and account-based campaigns for a short list of high-value prospects.

Work

Related case studies

Pipeline builds covering sales data, client records and outbound calling.
  • Sales & MarketingVerrowA public data operations project that turns raw lead files into trusted records. A TypeScript front end drives a workflow built around validation, enrichment, and CRM readiness.View case study
  • Business SystemsButlerCRMButlerCRM keeps contacts, deals, email, calendar and tasks in one workspace that updates live for everyone in it. We rebuilt it on Elixir/Phoenix so changes appear for the whole team as they happen.View case study
  • Business SystemsNexusDialerNexusDialer puts outbound calling, the contact record and a personal AI assistant on the same screen, on the web and on the phone. It is our own contact-center product and is being built out now.View case study